Graphix Solutions

Window Displays

Window Displays

Retail window displays can draw customers into your store and create a strong brand. A neat, eye-catching window display is an effective way to stop pedestrian traffic and entice people to enter your store. When was the last time you walked past a store window that didn't have some sort of graphic display?

Whether you operate a one-of-a-kind boutique or a chain store with hundreds of locations nationwide, you've got to master the art of retail window displays.

Tips for Creating Winning Store Window Displays

As a retailer, your display windows are literally your windows to the world. They are the face that you present to passersby, the first impression you make with customers, and the easiest way to draw attention away from your competitors.

Graphix Solutions has become a key player to both the novice window designer, as well as the seasoned designer with real complex ideas. Graphix Solutions will help you with design, fabrication, and installation. Even when you are a large retailer with many locations, we can still be your source for display graphics.

Our staff at Graphix Solutions will show you when and how you need to use lighting with your display. Creating drama and uniqueness is what separates you from your competition. Read below for some design tips for your next window display.

Some Design Tips for Window Displays:

1. Don’t overdo it. Less can be more, or at least more easily discernable to the eye. A cluttered window loses appeal and featured items can get lost.
2. Make merchandise the focal point. Not unlike a television commercial in which everyone remembers the commercial but forgets the product, you do not want your window dressing to overshadow your products.
3. Accentuate products with good lighting. Whether the window is recessed or under a spotlight, the goal is to highlight the products within the overall display. If the window design simply features your brand/image, rather than specific products, then balance the lighting throughout.
4. Stack products or use a pyramid. Place items in the window at varying heights and depths to catch shoppers' attention and make the overall display inviting to the eye.
5. Have fun with mannequins. If you are using mannequins, create interesting poses, and make sure that each one is well lit and easily visible to customers passing by.
6. Be creative. Let your imagination run free — as long as you don’t lose sight of the objective — and draw customers into the store with innovative, attractive, and compelling displays.